thekindman

Four panel brochure design for the City of Boston’s Office of Business Development. The directional lines meet page to page and on fold.

The red and gray chevrons mirror Wentworth’s seal. Photo was taken at main entrance to Wentworth Hall.

Design is also based on Wentworth’s seal. Bookmarks were used during several admission events and recruitment efforts.

The counselor visit poster would be delivered during high school visits or mailed to regions in New England. The dark gray scale graphics on left and right are W’s – for Wentworth.

The intro piece was a unique experience from concept to print. I worked with the Asst. Director of Admissions Communication, DJ Moore, who coordinated/edited copy while I designed layout. We both directed a photo shoot – see spread 3. After files were approved for print, DJ and I were invited to the shop for a proof inspection, tour of the facility, and lunch. We also had free breakfast.

This was an 8.5″ x 11 direct mail open house invite sent to potential students. I used Illustrator’s live trace function to a photo of Wentworth’s mascot (leopard sculptor on campus).

The Alumni Home Coming event took place mid October. The quad-fold format, 3 colors limit, and size were required specs. All 2,468 leaves were traced. Just kidding, the leaves are a combination of 8 graphic symbols.

This direct mail post card was distributed during high school visits by the Admission’s staff. It’s primary purpose was to collect potential student data.

The Growing Your Business information sheet was designed for Dudley Square Main Streets.

Teranga is a Senegalese restaurant which recently opened in the South End of Boston.